The Lifeboat Exit

Built To Sell Radio Episode #339

In 2017, John Whiting started Digital Kryptonite with the goal of providing business owners with more leads. Helping his clients mine LinkedIn, Whiting quickly grew his company from zero to seven figures within a year.


The company saw massive growth month-over-month when suddenly Whiting received a message from his credit card processor that his account was being shut down.


Although 98% of Whiting’s customers were happy, 2% were not, which led to a greater dispute rate than Stripe allowed. This ultimately led to Whiting being placed on the Match List, which inhibited his ability to process payments.

Suddenly, the seven-figure business Whiting had built was in jeopardy. With little faith left, John received an email from a friend asking to buy his company. In his own words, it was a “lifeboat,” and Whiting jumped on with both feet.


In this – the first-ever edition of The Grinder –, you’ll discover how to:

  • Prevent your company from getting on the “Match List”.

  • Transfer payment processing accounts without losing all your clients.

  • Use reviews to bolster your social proof.

  • Present your flaws as opportunities to a potential acquirer.

  • Handle a last-minute attempt by an acquirer to lower your company’s value.

  • Spot a buyer’s weakness to get the most money for your business.


More About John Whiting

John has built two multiple 7-figure businesses, sold one of them (Digital Kryptonite) in 2019, and now is the CEO of Bulletproof Entrepreneur, a company that works with coaches, consultants & agency owners to master the mental game of business.


Books & Links Mentioned

What is a Match List?

Built To Sell Book

The E-Myth Revisited

The Ultimate Blueprint for an Insanely Successful Business

The Road Less Stupid

Keys to the Vault

Rich Dad Poor Dad


 

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