Built To Sell Radio Episode # 315
Prantik Mazumdar and his business partner Rachit Dayal built Happy Marketer, a digital marketing agency, to more than $10 million in annual revenue before they decided to sell to Dentsu Aegis Network. Mazumdar and Dayal agreed to sell for around 7 times EBITDA, 40% of which was paid up front with the remainder available in a four-year earn-out tied to the future profitability of Happy Marketer.
In this episode, you’ll be drinking from the firehose as Mazumdar describes how to:
Get your customers to finance your business instead of giving up equity to investors.
Use partners to boost your credibility and attractiveness to acquirers.
Get “acquisition ready”.
Time your exit.
Maximize your chances of hitting an earn-out (and the biggest mistakes to avoid when structuring your deal).
Use an acquirer narrative to boost your value in their eyes.
Pick your lawyers.
Or Watch Here
More About Prantik Mazumdar
Prantik joined digital consultancy Happy Marketer in 2011 before growing the business to over $10m revenues and engineering a trade sale to Japanese advertising conglomerate Dentsu. Born in India. Educated in NUS Singapore. Based in Singapore.
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