Built To Sell Radio Episode # 286
Marc Elkman built Fresh Meal Plan, a meal delivery service for healthy eaters, from an idea to $20 million in annual revenue in just three years.
Still in his twenties, Elkman earned a #70 spot on the Inc 500 list of fastest-growing companies in America. Then he caught the attention of New Heights Capital, a private equity group focused on the fitness industry. New Heights acquired the controlling interest in Fresh Meal Plan in 2016 and Elkman continues to hold a minority stake.
This interview is jam-packed with goodies, including:
How Elkman leveraged gyms as a distribution point
The importance of your network in getting a deal done
The biggest mistake Elkman made in negotiating his exit
Why Elkman’s deal was re-traded and how he will defend against re-trading next time
A definition for a syndicate
How sophisticated angel investors structure their deals
Why getting “deal committed” can be dangerous
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