Built To Sell Radio Episode #305
Andy Cabasso co-founded JurisPage, a marketing agency specializing in helping law firms in 2013.
Three years later, JurisPage had service contracts with more than 200 law firms when they got a call from Uptime Legal, an Inc. 5000 business specializing in technology and practice management software for law firms.
The two companies fit together like peanut butter and jelly which is why Uptime Legal acquired JurisPage in a seven-figure deal that closed in 2016.
There’s lots to learn from Cabasso including how to:
Productize your service.
Avoid scope creep in service contracts.
Get paid when clients ghost you.
Avoid being “catfished” by fake acquirers.
Vet potential acquirers.
Structure an earn-out to ensure you get at least part of your proceeds.
More About Andy Cabasso
Andy Cabasso is a digital marketing professional, speaker, and lawyer. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach. Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency.
Have You Figured Out How To Productize Your Service?
Part of the Cabasso's success was his ability to productize his services. The only way to create a valuable company is to ensure it runs without you, but when the founder is the key to delivering a quality product or service, it’s hard to make any progress. We’ve developed an 8-step approach to helping you productize your service, you can download below.