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Inside Google’s $3.1 Billion Acquisition of Kevin O’Connor’s DoubleClick

Kevin O'Connor

This episode of Built to Sell Radio, features Kevin O’Connor, a pioneer in digital advertising and founder of DoubleClick.  

Kevin’s vision transformed the online advertising industry, making DoubleClick a dominant force in digital marketing before its $3.1 billion acquisition by Google.  

In this episode, you’ll learn how to: 

  • Make critical decisions at high-pressure moments  

  • Decide when to sell  

  • Structure an owner’s role post-acquisition  

  • Decide when enough is enough   

  • Navigate the challenges of rapid growth 

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About Kevin O'Connor

Kevin O’Connor is an entrepreneur renowned for co-founding Graphiq, a revolutionary research engine, and DoubleClick, a trailblazing internet advertisement-technology company.  

In 1995, O’Connor co-founded Internet Security Systems (ISS), which later went public and was acquired by IBM. His next venture, DoubleClick, achieved global success and was acquired by private equity firm, Hellman & Friedman for $1.1 billion, then eventually by Google for $3.1 billion.

Recognized for his entrepreneurial achievements, O’Connor received the Venky Narayanamurti Entrepreneurial Leadership Award in 2018.  

Today, he drives innovation as the founder of ScOp Venture Capital, investing in early-stage software companies. Kevin O’Connor’s entrepreneurial journey underscores his transformative impact on the digital landscape. 



This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.

Letter of Intent (LOI):

This document outlines the basic terms and conditions of a deal before a formal agreement is drawn up. It serves as a mutual commitment between the buyer and the seller to move forward with the transaction on the agreed-upon terms.


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Discover the strategies from Built to Sell that will not only grow your business but set you up for a lucrative exit.

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