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How to Get Your Business to Run Without You

Built To Sell Radio Episode #352

When Jodie Cook started her social media agency, nothing happened without her involvement.

Desperate to free herself up from the minutia of running her company, Cook started to systematize her business with Standard Operating Procedures (SOPs).

After a few missteps, Cook mastered the art of delegation.

In this episode, you will discover how to:

  • Know when you’re ready to implement SOPs into your business.

  • Delegate tasks to your employees without disrupting your customers.

  • Create SOPs that your staff will use.

  • Hire great people using an unconventional method.

  • Empower your employees to create SOPs for your business.

  • Implement systems that create an environment of creativity.

  • Use SOPs to avoid an earn-out.

Listen Now

More About Jodie Cook

Jodie Cook built and sold her social media agency and now writes books and articles about entrepreneurship.

Stop Acting Like You’re Going To Live Forever, volumes one and two with accompanying guided journals, cover how to run a business without it running you. How To Raise Entrepreneurial Kids combines childhood stories from 150+ entrepreneurs and was co-written with Daniel Priestley. Children’s storybook series, Clever Tykes, gives entrepreneurial role models to 6-9-year-olds and is read in every UK primary school.

Jodie contributes articles for Forbes on the topics of entrepreneurship, happiness, and lifestyle design and gave a TEDx talk with the title Creating Useful People. Jodie’s work empowers others to find the happiness and success they seek.

Find all books, including her NEW Book Ten Year Career, and articles at: Feel free to say hi and introduce yourself!


Earn-out: An earnout is a contractual provision stating that the seller of a business is to obtain additional compensation in the future if the business achieves certain financial goals, which are usually stated as a percentage of gross sales or earnings. Source.

Confidential Information Memorandum (CIM): A confidential information memorandum is a document prepared by a company in an effort to solicit indications of interest from potential buyers. The CIM is prepared early on in the sell-side process in conjunction with the seller’s investment banker to provide potential buyers with an overview of the company for pursuing an acquisition. The CIM is designed to put the selling company in the best possible light and provide buyers with a framework for performing preliminary due diligence. Source.


Do You Know What the Value of Your Business is?

Take our Value Builder Assessment to get a free estimate of business value and see how your company stacks up against the 8 Key Drivers of Business Value.


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