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How to Avoid Getting Trapped in a Low-Valuation Industry

Jeremy Parker

In 2016, Jeremy Parker co-founded to offer branded promotional products for businesses.

Parker and his team developed a powerful online platform that enables customers to order products through their unforgettable website.

Thanks to’s innovative approach and memorable domain name, the company generated $30 million in revenue by 2020.

However, when Parker began to explore acquisition offers, potential buyers viewed as just a distribution company, which is typically valued in the low single digits of EBITDA.

Fortunately, Parker met the founder of Custom Ink, who recognized that was more than just a traditional promotional products business – it was a technology company.

Custom Ink made Parker a lucrative acquisition offer, and in this episode, you’ll learn how to:

  • Prevent potential investors and acquirers from undervaluing your business.

  • Buy a seven-figure domain without paying up front.

  • Leverage a blue-chip client to attract dozens of new customers.

  • Secure funding without giving up a large portion of your equity.

  • Use a surprising customer feedback technique to improve your business.

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More About Jeremy Parker

Jeremy Parker is a Boston University film production graduate (2007) and Vail Film Festival Audience Award winner for his documentary as a college junior.

He founded a creative Promotional Product Division for MV Sport and later an e-commerce platform with his brother David and Jesse Itzler. Their platform, distributing promotion codes via social media, was acquired by a public company.

Parker now serves as the CEO of, which was acquired by Custom Ink in November 2021. streamlines the process of purchasing and distributing high-quality swag for clients such as Google, Amazon, and Facebook.

Parker was recognized by Crain’s NY 40 under 40 (2020), and was listed in Inc 500 as the fastest-growing private company (#218 in 2020 and #368 in 2021).


Due-Diligence: Due diligence is an investigation, audit, or review performed to confirm facts or details of a matter under consideration. In the financial world, due diligence requires an examination of financial records before entering into a proposed transaction with another party. Source.

Earn-out: Earnout or earn-out refers to a pricing structure in mergers and acquisitions where the sellers must “earn” part of the purchase price based on the performance of the business following the acquisition. Source.

Letter of Intent (LOI): A letter of intent (LOI) is a document declaring the preliminary commitment of one party to do business with another. The letter outlines the chief terms of a prospective deal. Commonly used in major business transactions, LOIs are similar in content to term sheets. One major difference between the two, though, is that LOIs are presented in letter formats, while term sheets are listicles in nature. Source.

Do You Know What the Value of Your Business is?

Take our Value Builder Assessment to get a free estimate of business value and see how your company stacks up against the 8 Key Drivers of Business Value.


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