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How to Attract a Strategic Acquirer for Your Business: 5 Proven Strategies

Microsoft’s recent announcement about integrating OpenAI’s features into Microsoft 365 serves as a prime example of how finding a strategic acquirer for your company can bring significant benefits.

In this special edition of Built to Sell Radio, we will explore five reasons why larger businesses acquire smaller ones and provide tips on how to make your company more attractive to potential strategic acquirers.

In this episode, you’ll learn how to:

  • Thoughtfully position your company to attract a strategic acquirer.

  • Identify the natural strategic acquirers for your business.

  • Pinpoint the specific reason a strategic buyer would be interested in your company.

  • Determine whether a financial or strategic acquirer is more suitable for your business.

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More About John Warrillow

Host of Built to Sell Radio and Founder of The Value Builder System. He is also the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011.

Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages.

In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company.

As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners.

Before founding The Value Builder System™, John started and exited four companies.


LTV:CAC Definition: The Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratio measures the relationship between the lifetime value of a customer and the cost of acquiring that customer. The LTV:CAC ratio is calculated by dividing your LTV by CAC. Source.

Letter of Intent (LOI): A letter of intent (LOI) is a document declaring the preliminary commitment of one party to do business with another. The letter outlines the chief terms of a prospective deal. Commonly used in major business transactions, LOIs are similar in content to term sheets. One major difference between the two, though, is that LOIs are presented in letter formats, while term sheets are listicle in nature. Source.

Do You Know What the Value of Your Business is?

Take our Value Builder Assessment to get a free estimate of business value and see how your company stacks up against the 8 Key Drivers of Business Value.


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