Finding the Middle Ground With an Acquirer

Built To Sell Radio Episode # 288

Shawn Finder built email marketing platform Autoklose to $1 million in revenue when a chance encounter at a conference led to an acquisition conversation with VanillaSoft.

Finder thought his company was worth much more initially than VanillaSoft did – their valuations were quite far apart and both sides had to negotiate to ultimately meet in the middle.


In this episode, you’ll learn how to:

  • Finance your growth while hanging on to your equity.

  • Maximize your customer retention.

  • Keep your books if you want to get acquired.

  • Push an acquirer hard (without jeopardizing your deal).

  • Justify a higher valuation for your company.

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About Shawn Finder

Shawn Finder is an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world by importing packaging from Asia and selling to top cosmetic retailers in North America. By the age of 28, he already sold his first business. In early 2017, Shawn parlayed his second venture ExchangeLeads into a sales automation platform called Autoklose. Autoklose & ExchangeLeads were both acquired in 2020 by VanillaSoft.


Is Your Business Ready For A Chance Encounter with an Acquirer?

Take the Value Builder Survey to get a free estimate of value for your business and know where you stand if an acquirer comes knocking on your door, tomorrow.