A Regrettable Deal

Built To Sell Radio Episode #356

In 2013 South African entrepreneur Jason Bagley started Firing Squad, a lead generation company specializing in cold emails.


In 2020 Firing Squad signed an agreement to be acquired by Southern Web and was later rebranded to SiteCare.The deal was something Bagley would later come to regret.


In this episode, you’ll learn how to:

  • Write cold emails that people actually open.

  • Productize a service.

  • Transfer your “ninja skills” to your employees.

  • Increase pricing without losing your customers.

  • Avoid the mistake that left Bagley with nothing.

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More About Jason Bagley

Jason Bagley is the founder of CopyCheck, an on-demand marketing & sales copywriting agency. Previously, Jason founded Firing Squad, an email lead generation business that was acquired in 2020. He is also an EO member in Cape Town, South Africa, and sometimes a public speaker. Mostly though, he’s a dad and a husband.


Definitions

Earn-out:

Earnout or earn-out refers to a pricing structure in mergers and acquisitions where the sellers must “earn” part of the purchase price based on the performance of the business following the acquisition. Source.


Churn:

Churn is a measurement of the percentage of accounts that cancel or choose not to renew their subscriptions. A high churn rate can negatively impact Monthly Recurring Revenue (MRR) and can also indicate dissatisfaction with a product or service.


Churn is the measure of how many customers stop using a product. This can be measured based on actual usage or failure to renew (when the product is sold using a subscription model). Often evaluated for a specific period of time, there can be a monthly, quarterly, or annual churn rate. Source.


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