top of page

At the Negotiating Table with William Ury, Co-Founder of the Harvard Negotiation Program

William Ury

In this week’s episode of Built to Sell Radio, listen to William Ury, the co-founder of the Harvard Program on Negotiation and the International Negotiation Network with former President Jimmy Carter.

Drawing from his extensive experience in high-stakes diplomatic negotiations, Ury shares invaluable strategies to help you punch above your weight in a negotiation to sell your business.

From understanding buyer motivations to mastering negotiation processes, you will gain actionable insights from one of the world’s foremost negotiation experts.

In this episode, you’ll learn how to:

  • Negotiate effectively without revealing your bottom line.

  • Strengthen your position in any negotiation.

  • Determine your BATNA (Best Alternative To a Negotiated Agreement) in the event negotiations do not go as planned.

  • Respond to acquirers that try to use intimidation tactics.

  • Prepare to negotiate with experienced professionals.

Listen Now

More About William Ury

William Ury stands as a prominent figure, celebrated for his multifaceted roles as an author, an academic, an anthropologist, and a negotiation expert.

He co-founded both the Harvard Program on Negotiation and the International Negotiation Network alongside former President Jimmy Carter, revolutionizing negotiation theory with his seminal work, Getting to Yes, penned with Roger Fisher.

Ury’s educational journey, spanning prestigious institutions like Le Rosey, Phillips Andover, Yale, and Harvard, culminated in a PhD in social anthropology. As a Distinguished Fellow of the Harvard Negotiation Project, he has authored influential texts that include Getting Past No and The Power of a Positive No.

With his latest release, Possible: How We Survive (and Thrive) in an Age of Conflict, Ury continues to shape discourse on conflict resolution and negotiation strategies.


The Built To Sell Blueprint

Discover the strategies from Built to Sell that will not only grow your business but set you up for a lucrative exit.

Learn more about our newly launched self-paced online course The Built to Sell Blueprint.


bottom of page