Multiple Of Earnings Vs. Revenue

Built To Sell Radio Episode # 197

Glenn Grant always assumed he would sell his company for a multiple of EBITDA… until private equity firms started talking multiples of revenue. He decided to learn more.


Glenn Grant started G2 Technology Group which was in the business of helping website developers host their sites with Amazon Web Services (AWS).



By 2018, Grant had built his company to 30 employees and was planning to grow further by acquisition. That was around the same time he began fielding calls from Private Equity Groups (PEGs), interested in buying G2. The PEGs were throwing around valuation multiples of revenue instead of EBITDA. Grant decided to switch strategies and instead of being an acquirer, agreed to be acquired.


In this episode, you’ll learn:

  • The difference between and a financial and strategic private equity group

  • How stock appreciation rights are different than options

  • Why your company’s culture impacts its value

  • How reputational equity as a channel partner can boost your value

  • How the sales process differs from an auction (and why in many cases its better)

Listen Now

Grant made an important strategic change early in his business from offering generic IT services to inventing a category of his own called “Managed Dev Ops”. Being the only player in his newly created category gave him the differentiation and pricing authority – two essential drivers of the value for any business.


Have you figured out your own “category of one”?

If not, let us help you by completing The Monopoly Control exercise – which is module 6 in The Value Builder System™. Get started for free right now by taking the Value Builder Assessment here.